Social media should be easy right? You set up and account and start posting stuff and your customers follow you and all is right with the world. Easy peasy. At least that was how it’s supposed to work right? If you have been doing DIY social media for a while I bet you asking if this is so easy then why am I spending so much time and effort on this? The answer is simple, it’s not as easy as you thought. It involves a strategy, engagement, growing your following, and consistency. Social media also involves time, lots of it.

While even a casual user of Facebook or Twitter can set up an account and post, for businesses it involves having a strategy that will generate leads and engage your customers. And then there’s the customer service aspect and being able to respond to customer concerns quickly. Let’s not forget that you should be maintaining a consistent voice across all your social channels and using social media to build your brand. All that takes time and expertise.

This is where an experienced social media manager can step in and guide your business to social media success.

Here are six signs it’s time to stop doing DIY social media and hire a social media management service like Social Media Zen:

You’re spending more time on your social media and less time on your business. OK, you are making time for social media—but in doing so, you’re not spending time managing your business. If social media is preventing you from handling your other business functions, it might be time to bring in a social media manager.

You don’t know where to start. Social media trends change constantly. If you can’t find the time to read social media articles and news stories, you may want to hire a social media pro. Social media managers keep their finger on the pulse of what’s going on in the world and they adjust their strategy.

Speaking of strategy, do you have one?  Just posting Facebook every day without a strategy is a waste of time. A social media professional can help get you back on track by developing a custom strategy for your business.

You aren’t measuring your success.  How do you know if what you are doing is a success if you aren’t creating and analyzing reports? It’s vital that you have someone create and analyze social media reports—otherwise, how do you know if what you’re doing is effective?

You don’t have the time to update in real-time. Some small business owners find time each week to schedule future posts—but often you may also need to react to posts or share urgent news. Do you have the time for that?

It’s just not fun any more. Are you having fun yet? Maybe you’ve poured hours and hours every week into making your social media channels success and instead you find yourself unable to keep up with it all.  If you worked that hard and all you have to show for it is a tiny following and no engagement -you need help.  Yes, it’s okay to ask for help, really, and it’s probably the smartest move you can make for your company.

If any of these signs resonate with you, then it’s time to hire a social media manager. When you hire a social media manager you will learn a lot, see results and grow your business. Is it time for you to hire a social media manager? Let us know in the comments or give a call and let us create a custom plan for you today.